According to a recent report from Allied Market Research, the global market for male grooming is projected to be valued at $166 billion by the year 2022. So what is driving this male grooming boom? Around half of male expenditures are still spent on conventional shaving goods and equipment, as well as on haircare and style, but the remaining expenditures are mostly made on skincare treatments, body care, and increasingly make-up.
According to the findings of a poll conducted by Euromonitor, 56% of men in the United States have acknowledged to using some kind of face cosmetics such as foundation, a concealer, or even BB cream at least annually in 2018. Searches on Google for terms related to male makeup have increased by 68% over the last ten years, and demand for terms related to ‘male make-up looks’ increased by nearly 80% in April 2020 in comparison to the same month the previous year. Both the number of individuals active in the space in which make-up will be used and the number of guys who are wearing make-up is growing at an astounding rate, which is symptomatic of an attitude change that will only gain momentum over time.
Natural skincare products have also exploded from the specialty sector into the mainstream almost overnight. Botanical skincare strives to bridge the gap between those who prefer more active, AHA and retinol-based ranges and those who love natural goods. There is a bit of a fifty-fifty divide between those who love natural products and those who prefer more active ranges. This new wave of businesses offers the strength of effective skincare with the softness of natural ingredients. They do this by taking the power of botanical treatments, plant cells, and other botanical ingredients. The British company Wildsmith Skin took the bold step of combining nature and science by creating a range of treatments that use the most up-to-date bioactives, botanicals, and minerals. They successfully combined this with their clinically accepted Encapsulated Oxygen delivery systems, to create ‘Radical Botany’.
At JUJU’s we have a range a male grooming treatments available to boost your own beauty routine. Discover them today!